Our beauty-crazed instincts mean we’re always seeking out new brands that set our hearts aflutter.
Here are 5 cult beauty brands you might not have heard of (but most definitely should know about).
(Image Source: Instagram user glossier)
If you’re a beauty geek, you definitely witnessed the hype for Glossier on social media way before the range was released. Created by Into The Gloss’s founder Emily Weiss and her team, Glossier strips away the bells and whistles with its skincare and makeup range — no overly descriptive product names, no bright packaging — and we love every bit of it. The brand is all about taking your natural beauty and enhancing it in the form of no fuss, holy grail products.
Product pick: Generation G, a buildable lip balm/stain with a formula that creates the look of “post make-out lips” – perfect for a no-makeup makeup look.