Zac Efron Is The New Boss

The actor will take the lead in Hugo Man’s upcoming campaign for 2017.

Guess who’s the new Boss for Hugo Man? Multi-talented actor and producer, Zac Efron – the ultimate embodiment of millenial masculinity (if we may) – is set to front the brand’s iconic male fragrance, Hugo Man, early this year.

GlamAsia - Zac Efron is the New Boss - Zac Efron Zac Efron

Expect an intriguing mix of classic movie star with an irreverent, urban edge as Efron takes on the Hugo Man campaign this New Year. Combining the authenticity and passion found at the core of the Hugo brand, and the powerful boost of bold freshness that Hugo Man brings, Efron will lead an innovative campaign that will inspire the next generation of trailblazers.

You can look forward to a digitally-focused and multi-faceted campaign designed to encourage the youth to pursue their passions and achieve their goals. With the actor’s unique style, confidence, charisma, and wit, he makes the perfect advocate for Hugo Man’s biggest venture to date. Oh, how far the actor has moved on from his High School Musical days. 

Read next: For more fashion news & spotlight, click here.

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