Selena Gomez joins Coach as its latest celebrity endorser.
Following Chloë Grace Moretz for Coach comes another Hollywood it girl as the new face of the modern heritage brand – Selena Gomez.
Apart from possessing a genuine attitude and love for the brand, Gomez also stands by Coach’s philanthropic mission. The pop sensation is excited to work with them and get involved in Step Up, a national organisation dedicated to the empowerment of teen girls from under-resourced communities. With this exciting partnership, fans and followers of the star and the fashion house should be all eyes and ears on what will happen next.
Set to appear in the brand’s Fall 2017 fashion campaign, the actress and pop singer will also be working on a special design project with the guidance of Coach Executive Creative Director, Stuart Vevers. A Selena bag in the works, perhaps?