Net-A-Porter Beauty’s Senior Merchandiser Sophie Bottwood talks about beauty online — and the highly sought-after exclusive Holiday box kit.
From lingerie and swimwear, to accessories, to Net-A-Porter Beauty today, Senior Merchandiser Sophie Bottwood knows exactly what we want when it comes to shopping online. She is, after all, the woman who has spearheaded the launch and growth of Net-A-Porter Beauty.
Since the birth of the luxury e-tailer’s beauty category three years ago, Bottwood has led the launch of some of the biggest brands on the site, including Charlotte Tilbury, Jo Loves, Artis Brush and Net-A-Porter Beauty’s covetable box kits. We talk to her about beauty online, and she spills on what’s coming up in the upcoming Net-A-Porter Beauty’s Holiday box kit (“We keep saying people will buy two: one to give, and one to keep for yourself.”).
How was it like launching Net-A-Porter Beauty?
I’ve always loved beauty. So when (Net-A-Porter) said they were going to launch the beauty category and (asked if) anyone could help, I was like: “Me.”
Charlotte Tilbury The Sophisticate, USD181 (net-a-porter.com)
It was a challenge to launch beauty, only because the backend of Net-A-Porter was set up for a fashion company. That was probably the most challenging thing, I think. Internally, everyone was so behind doing it because it seemed like the most natural category to move into after fashion — more or less every woman uses beauty. It’s the perfect way to finish an outfit.
What’s different about merchandising for beauty and merchandising for fashion?
The biggest difference is the sheer volume of it. It’s a lot more brand communication (and there are) a lot more units. It’s everything on a much bigger scale. In fashion and accessories, everything works so seasonally. Whereas in beauty, it doesn’t really work like that — it’s a constant. Obviously you see trends come through the runway, but really, we never stop buying.