Jared Leto reveals his thoughts on starring in the New Dawn campaign for Gucci Guilty fragrances.
Are you guilty of not feeling guilty? Seems like this is what the latest Gucci Guilty campaign — starring Suicide Squad’s star Jared Leto in a story that seems to suggest a romantic relationship among three people — is trying to portray. Above all, the latest campaign, titled “New Dawn”, is an iconic visual representation of sensual emancipation, gender fluidity, and hedonism. Who better than the award-winning actor to communicate that expression?
Never mind the past Gucci Guilty campaigns starring Chris Evans and Evan Rachel Woods in a steamy rampage, the latest campaign with Leto promises to deliver a gentle yet impactful sensuality that will catch you off-guard and leave you with a lingering question, “What and how should I feel?”
“I just want people to feel free,” says Gucci’s Alessandro Michele. Fair enough. Shot in the enigmatic city of Venice, the campaign “showcases a time when everything and anything was possible”, encouraging the viewer to pursue their passions, ambitions — and even sexuality — without letting the opinions of others get in the way. Gucci Guilty is striving to become the new scent of liberation, and we have no qualms about that.
It’s a new dawn, and it has Jared Leto in it. As the fragrance’s newest face, Jared Leto lets us in on what we can expect from #GuiltyNotGuilty.