These minimalist brands are the best-kept style secrets of editors and the go-to labels of bloggers.
There is something sartorially satisfying about discovering fabulous fashion brands that are low-key. No ubiquitous billboards, no ostentatious logos and certainly no mass production of a signature print. These labels are like rare unearthed jewels – the best-kept style secrets of editors and the go-to brands of bloggers. Our favourite finds? Brands that showcase timelessly elegant pieces that are guaranteed to turn basic clothing into wardrobe staples. But don’t worry. We’re not going to be selfish and keep them under the radar. Behold, five minimalist fashion brands you need to check out, ASAP.
Catch a new Korean wave via the unisex ready-to-wear fashion house – Nohant. The Seoul-based label has a straightforward vision – to create iconic pieces that both men and women can wear every day. Their collections combine comfort with luxury, featuring designs that boast of clean silhouettes, elegant craftsmanship and effortless sophistication. Nohant has even turned layering into a subtle art form with sleek coats and blazers that add a laidback yet polished touch to a casual tee and cropped pants combo.
For a limited time offer, Nohant will be available on Zalora from August to October.