Percy & Reed co-founder Adam Reed tells us about the new Perfectly Perfecting Wonder Overnight Recovery — and the biggest issue with Asian hair.
Great news to the ladies whose hair is constantly subjected to humidity: this frizz-fighting ace contains natural protein and conditioning agents that soak right into your strands to boost moisture and shine. Just like how you’d apply an overnight mask for your face, the latest Percy & Reed Perfectly Perfecting Wonder Recovery is an overnight mask for your tresses.
Just apply the Perfectly Perfecting Wonder Recovery to dry hair (from root to tip), let it sit for a few seconds, and you’re ready for your beauty sleep. The formula is apparently so quick-absorbing that you don’t need to worry about greasiness on your pillow. Then, simply shampoo off the next morning — no conditioner needed.
What if you have no time for a quick rinse? No problem. Read on as we talk to Percy & Reed co-founder Adam Reed about the new Perfectly Perfecting Wonder Recovery — and what he thinks is the biggest issue with Asian hair (guilty as charged!).
How did the inspiration for the new Percy & Reed’s Perfectly Perfecting Wonder Overnight Recovery come about?
We started to notice the trend in more people using overnight beauty products. Many people are time poor and we wanted to take away that need for them to spend time waiting for a product to work (as Wonder Overnight Recovery works its magic while you sleep). The great thing is that it can also be used as an express treatment, apply it on holidays while you are chilling out by the pool or just before you go to the gym and wash out an hour or two later.