SK-II’s latest social experiment features children as counselors to unsuspecting dreamless adults.
Do you know that 50% of the female population are not satisfied with their current lives? This startling result from the first Global Dreams Index Survey conducted by SK-II, which saw the participation of 5,400 women in 14 countries across six continents, revealed that women are becoming more and more discontented. The dreams they harboured as children vanished as they grow older, deeming them as dreamless adults.
Closer to home on the Malaysia front, six out of 10 women are neither pursuing their dreams nor satisfied with their lives. They cited limited financial support, fear of going out of one’s comfort zone, and not fitting traditional definitions of success as their key barriers.
What’s a world without the beauty of dreams? An empty and mindless pit, we dare say. As American humanitarian Harriet Rubman once said, “Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” To encourage adults to dream again, SK-II embarked on a social experiment that featured children – yes, kids who are consumed by their dreams and passions – as counselors to the unsuspecting dreamless adults.
To drive the conversations, local personalities – including Malaysian singer-songwriter Yuna, actors Awal Ashaari and Aaron Aziz, YouTuber Jinnyboy, beauty queen Soo Wincci and national SEA Games gold medallist gymnast Farah Ann Abdul Hadi – partnered up with children to inspire Malaysians to “Dream Big” on social media last month. Have you forgotten to dream? Watch SK-II’s Dream Again video below and take time to mull over this thought-provoking question.