We navigate the world’s most enthralling beauty shopping mecca: Seoul, Korea.
No doubt about it, Korea is the IT place to discover the freshest and most fascinating finds at the beauty department, not to mention all the sample freebies that you’ll be bombarded with as soon as you step into the stores. From finding skin care staples such as face masks to makeup must-haves like BB cushions, we help you navigate the world’s most enthralling beauty shopping mecca.
Sulwhasoo at Dosan-daero
Sulwhasoo recently opened its first standalone flagship store at Dosan-daero, Seoul. Featuring a six-story haven that offers exclusive Sulwhasoo products, services and special spa experiences, the lantern-like building is designed by internationally renowned architect duo (Lyndon) Neri & (Rossana) Hu. It is only a matter of time before it becomes a landmark and tourist destination considering that this is the largest store ever opened by a brand in the K-beauty market. The relaxing rooftop lounge with an exhilarating view of the Dosan Park is definitely not to be missed.