CASA LOEWE — along with Creative Director Jonathan Anderson — officially opens flagship Southeast Asia store in Singapore with its Fall/Winter 2016 collection.
CASA LOEWE has finally opened its flagship store in Southeast Asia. Located in Paragon Mall, the brand offers a novel concept of luxury that will spur excitement among shoppers in the region. Its facade elegantly feature images from Publication No.10 — a team effort executed by Parisian art and design agency M&M, who led the creative direction, and stylish and photographer Benjamin Bruno and Jamie Hawkesworth respectively at Loewe’s latest fashion show location in Maison de L’Unesco. The boutique’s modern yet sophisticated interiors spotlight the house’s newest collection.
On the day of CASA LOEWE’s official launch, attendees got the first-ever glimpse of the brand’s Fall/Winter 2016 collection since it debut at Paris Fashion Week, a clear indication of Singapore’s position in the global fashion scene. To celebrate the brand’s official opening, LOEWE Creative Director Jonathan Anderson graced the event. “The opening of CASA LOEWE in Paragon not only presents the brand’s modern identity,” he says, “but with Singapore’s growth and emergence as a gateway for other Southeast Asian markets, also strengthens its presence in the region.”
The event was attended by several key influencers known locally and abroad — from Bryanboy, Tina Leung and Yoya Cao, to Arissa Cheo, Rebecca Lim and Tracy Phillips. TV personalities such as Oon Shu An, Rosalyn Lee and Edward Russel were also present at the launch. Click gallery to see who attended the CASA LOEWE official flagship boutique opening.