British style icon Alexa Chung revives Marks & Spencer’s latest collection titled ‘Archive by Alexa’.
Fashion girls, here’s your new it-place to shop. British style icon Alexa Chung is breathing new life into Marks & Spencer through a collaboration that revolves around reviving the brand’s classics — an effort set to rekindle your love for the old with a contemporary twist. This collection also marks the first of the ‘M&S’ series that will feature future collaborations with other style and tastemakers.
With the collection named ‘Archive By Alexa Chung’, the style maven took over the creative process by rummaging through Marks & Spencer Company Archives, and drew inspiration from vintage films, magazines, and sourced pieces suitable for a modern update. With the aid of the M&S design team and Alexa’s unique fashion taste, classics were revived and crafted into chic and relevant clothing for today.
On top of conceptualisation and design, Alexa Chung also embraced the role of Creative Director for the campaign, driving the overall aesthetic with a primary focus — the story behind Marks & Spencer Company Archives.
“I have always had affection for Marks & Spencer. I am thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous,” said Alexa Chung. Click through the gallery to view the ‘Archive by Alexa’ Collection.
The ‘Archive by Alexa’ collection will be available from 14 April 2016 at M&S Wheelock Place, Singapore.