Lights, camera, action! Here’s a sneak peek of what went on behind the scenes of the new HUGO Extreme fragrances.
You’re in for a treat. We’re giving you a sneak peek of what went on behind the scenes of the newest TVCs of HUGO Extreme – two new intensely uplifting and invigorating counterparts to the iconic HUGO MAN and HUGO WOMAN fragrances.
In between takes, the overall vibe was fresh, fun and energetic. You know the feeling when someone turns up the music – most specifically your jam – and you just let loose and rock out? That’s the same peppy and electrifying mood created in the HUGO BOSS set.
Shot by renowned fashion and beauty photographer Benjamin Lennox, the print campaign splendidly captured the vibrancy and freshness the fragrances exude. Personifying the revitalising power of the new scents are models Adrien Sahores and Freja Beha Erichsen, whose confidence and charisma naturally complement BOSS Extreme. We see them “work” the camera, letting their personalities shine through – laughing, jumping, spritzing the fragrance – turning the studio into their little playground.
HUGO MAN Extreme is a modern twist on the classic HUGO MAN. Its explosion of invigorating airiness on the skin is marked by an intense, masculine and clean fragrance that will undeniably boost the confidence of any man who wears it. The fragrance opens up with the signature scent of green apples, but intensified for a more unforgettable impact. Other notes include Lavender, Sage, Geranium, Cedarwood and Fir Balsam – the chemistry of all layers resulting in a scent suitable for those who want to push their boundaries and live life on their own terms.
HUGO WOMAN Extreme is fresh and fruity, providing that exhilarating boost you need to create a stunning (and lasting) impression. It features top notes of Boysenberry with a tinge of Himalayan Red Grass, along with an alluring bouquet of Jasmine Sambac and oriental Osmanthus. Natural beauty is captured by the pleasantly sweet scent – like freshly picked flowers on a summer day – creating a light yet sensually sophisticated fragrance.