YouTube superpower Michelle Phan on what it takes to create world-class content among aspiring beauty creators.
Michelle Phan is a formidable force who has set a high standard on what it takes to be a world-class beauty creator.
She started her YouTube channel, Michelle Phan, in 2006 and has been consistently pushing out fresh and visually appealing content throughout the years. In 2011, she launched her beauty subscription box company, Ipsy, and it exploded into a successful multi-million dollar venture. Today, her channel has garnered over eight million subscribers.
With a solid beauty empire under her belt, GlamAsia caught up with Michelle during the Beauty Bound Asia Finals in Tokyo and talked about her favourite moment in her Beauty Bound experience, what it takes to create top-class content, and why she’s putting her bet on the future of beauty creators.