50 Years Of An Icon: Limited Edition Collector’s Crème de la Mer

La Mer celebrates 50 years of the iconic Crème de la Mer with a limited-edition amber gold packaging, donned with the brand signature from its very first jar.

Clients|La Mer

To celebrate 50 years of this timeless treatment and the story that started it all, La Mer introduces the limited-edition collector’s Crème de la Mer. Instead of its usual white jar packaging, the exclusive Crème de la Mer will be showcased in its full glory, featuring the brand signature from its very first jar, finished with brushed amber gold.

It all began when physicist Dr. Max Huber began on a search for a skincare remedy after suffering burns in a laboratory accident. A remarkable span of 12 years and 6,000 experiments later, the Crème de la Mer was birthed. Coined the Miracle Broth, this luxurious crème’s main ingredient is the nutrient-rich kelp, fermented for months by using light and sound energy to harness its transformative skin benefits.

The Crème de la Mer has since amassed a cult following consisting of celebrities including Jennifer Lopez (she reportedly slathers this product all over her body — talk about a devotee!) and Marcia Cross, and beauty aficionados around the world in search of ageless beauty.

As Singapore celebrates her golden jubilee, this indisputable icon also celebrates its 50 years of skincare glory. The limited-edition collector’s jar will be available from mid August 2015 onwards.

The Amber Heritage Creme de la Mer is available in 60ml at $480 and 500ml at $3,150.
The Amber Heritage Creme de la Mer 500ml is exclusively available at TANGS at Tang Plaza.



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