Come September, you will see a hot new face fronting the Hugo Boss ad campaigns. The brand recently appointed dishy actor Theo James as their new ambassador and the star now joins the ranks of Gerard Butler and Ryan Reynolds as the face of BOSS Parfums. Better known for his roles in Divergent, Insurgent, and TV series Bedlam, this is the Brit actor’s first major campaign. “I’m honoured to be representing BOSS Parfums as an ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”
The hunk is a perfect fit – he’s charming, witty and has the inescapable appeal that immediately draws you in. And that’s what makes him ideal to lend his face to the new BOSS The Scent – a uniquely captivating, masculine scent, offering a unique luxury experience that’s set to hit stores in September. And let’s face it, with those deep brown eyes and chiseled good looks, we’d be willing to buy anything from him.