When Britney Spears announced that she was about to launch a lingerie line, we were all ears. After all, this is the iconic popstar who set the standard for sexy in the late 90s – her toned abs flashing in every music video and her barely-there costumes at concerts making headlines. Now the recording artist has set her sights on designing sexy underwear called The Intimate Collection.
It’s not the first time that Britney has dabbled in fashion – in 2010 she designed a capsule collection with teen favourite clothing brand Candie’s. For her newest venture, though, she finally gets her own label. Catering to a more mature market, she released sexy promotional pictures and teasing Instagram previews of the collection, announcing that it will include comfy chemises, camisoles and boy shorts to downright provocative corsets and bra and panty sets. Some of the latter pieces are reported to include detailed shoulder straps, satin ribbons, lace trims and glittery embellishments.
“Every woman should feel confident and beautiful in everything she puts on,” Britney explained. “My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that.”
But there’s more – just a few days ago, a third promotional photo of the singer clad in pyjamas was released. Fans can now expect that sleepwear and loungewear like nightgowns, robes and pyjamas to be included. The Intimate Collection will soon reveal its complete range of styles on September 9 – barely two weeks away. The best part? The price ranges from USD17 to USD75. That’s pretty reasonable for the price of sexy!