15 Minutes With…  Shareen Wong

If you’re looking for a fashionable piece of jewellery that looks elegant, yet contemporary, could take you from day to night, and goes with most of the outfits in your wardrobe, we’re willing to bet you could find it at Embrace Jewellery. We caught up with Shareen Wong, the curator behind the recently opened boutique, who clued us in on the hottest accessory trends for the season and what sets Embrace Jewellery apart from other labels.

Morocco Bracelet Italian Collection $39

GlamAsia: What inspired you to set up Embrace Jewellery?
Shareen Wong:
After working in radio for over 14 years, and incidentally after a bad breakup, I decided to take a sabbatical and travel solo around the world in 2007. During my travels, I fell in love with jewellery and a variety of gorgeous home accessories. That sparked my dream of opening a boutique that retailed stylish, unique pieces. I started with a lifestyle store, Kai Life and opened my first jewellery boutique, Embrace Jewellery, six years later to introduce interesting designers from around the world to Singapore/Asia while offering affordable, stylish and contemporary pieces.

GA:What do you think sets Embrace Jewellery apart from other fine jewellery labels?
SW:
We carry designs from many up and coming designers not available anywhere else in Singapore or even Asia. We also ensure that the pieces at Embrace Jewellery are stylish, unique and affordable.

Ancient Summer Rose Quartz Oia Jules $139.90

GA: How do you choose the designers you feature in your store?
SW:
First of all, it has to be a piece that I love and want to keep for myself… haha! I tend to pick designers that are quite different from each other, and that allows us to offer a variety of styles. I also like pieces that are unique, interesting and stylish, while also placing great emphasis and importance on the story behind the designers, their style and the collection.

GA: What kind of woman do you see wearing Embrace Jewellery?
SW:
She is a confident, well-travelled woman with a strong sense of style. Not afraid to be different, she likes to stand out from the crowd with her choice of accessories. She doesn’t need the approval of others, and while she’s interested in fashion, she doesn’t follow trends blindly, preferring to pick pieces she loves.

GA: What are the top trends for jewellery this summer?
SW: Gold and rose gold accented pieces are still very on trend. Bold eye catching bracelets/ cuffs all stacked up are a great way to complete an outfit.

 

Trio Ring Italian Collection $228

GA: What is the one item of jewellery you never leave home without?
SW: That’s such a tough question! It really depends on my mood. I do love the stacked bracelet trend as it’s fun putting together your stack. I also have a fondness for statement rings, which are always a great conversation starter.

Embrace Jewellery Boutique,277 Orchard Rd, #01-15 Orchard Gateway, Singapore 238858.

 

Comments

comments

Share This Post