Has browsing through the beauty counters become a tad predictable these days? Here’s a tip: some of the best beauty products in the market are not always on the shelves. Their obscurity may be due to lack of resources to produce en masse (especially when it comes to sourcing eco-friendly and vegan ingredients) or they cater to a niche market with limited stocks. Whatever the case may be, we’ve rounded up five indie brands that you may not have heard about (yet), but will totally change your beauty game.
Coastal Scents is best known for their wide range of highly pigmented eyeshadows that can be customised for a personal palette. They’ve also started producing natural bath and body products after a tie up with small African villages to help with the local livelihood.