We thought we heard a collective gasp, and possibly hearts beating abnormally faster. Right. It’s just everyone reacting to the full look book from the Isabel Marant and H&M collaboration hitting the Internet today. (Calm down, ladies)
The popular Swedish chain is known for creating the most covetable designer and fast fashion collaborations. It has partnered with some of the leading luxury brands in the industry including Karl Lagerfeld, Stella McCartney, Versace, Lanvin, Maison Martin Margiela and Marni. They combine designer-high street style with mainstream fashion, creating collections that prompt long queues snaking around H&M stores, and sell out within hours.
Isabel Marant injects her signature elements to the collection. Her rock n’ roll spirit, Parisian elegance mixed with urban boho-chic, plus her ability to create unique pieces that people would want to wear, are very apparent in the capsule collection. Some of the trademark looks now made more affordable include: embellished cropped jackets, tie-dyed jeans, leather pants, peasant tops and dresses, wool and cashmere coats, boucle jackets, patterned sweaters, fringy boots and herringbone heels.
Go on, drool over the pieces in the collection. Create your wish list now before it hits around 250 H&M stores worldwide and online.