The Allure of Erdem

Mysteriously alluring and powerfully feminine are a few of the words we’d use to describe the quixotic force of Erdem. The Canadian born, London dwelling designer who established his label in 2005, has over the years been quietly permeating the fashion imagination with his exquisitely crafted designs. His ladylike dresses and ensembles in delicate lace and prints are ageless – favourites with First Ladies as well as global stylites. All the more reason to move fast on his vibrant, trademark floral prints and precision-cut skirts.
WW-ERDEM-240713-3The Musings of Erdem
Fascinated by film as well as design, Erdem Moralioglu filters myriad inspirations into his collections – always with a leftfield view.
Lane Crawford: Describe the Erdem woman?
Erdem Moralioglu: She is independent, strong and feminine and marches to the beat of her own drum.
LC: If she had a super power what would it be?

EM: Time travel so she can enjoy tea with Oscar Wilde, Marlene Dietrich and Queen Elizabeth the first.
LC: What was the trigger for Autumn/Winter 2013?

EM: I was very much inspired by the use of imagery and light in “Persona”, a 1966 film by Swedish director Ingmar Bergman. I loved the dualities.
LC: How did you conceive the beauty look for the runway?

EM: I wanted the girls to appear ethereal, very light and iridescent.
LC: What are your styling tips?
EM: Mix it up and be bold. I love seeing women dress in my clothes styled with their own pieces.
LC: Describe yourself in 5 words
EM: Happy, curious, determined and sometimes impatient.
LC: What film could you watch again and again?
EM: I love Peter Weir’s “Picnic at Hanging Rock.” It’s set in Australia and the plot centres around the disappearance of several schoolgirls and their teacher on Valentine’s Day. It’s very eerie and the images always linger in my mind.
LC: What’s your animal alter ego?

EM: It would be a horse, sturdy and quick.

See more Erdem styles here.

This article is contributed by Lane Crawford, Hong Kong’s leading speciality store. Lane Crawford now ships internationally. Shop here

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