Lucky you: Van Cleef Arpels’ Charm

Everyone needs a bit of luck now and then. And a lucky charm goes a long way in attracting some good fortune. At Van Cleef & Arpels luck is a quality that is held dear, guiding its footsteps and inspiring some of its most emblematic creations.

Charms Bracelet Collage 1
The Charm is one such elegant collection that combines the legacy of luck with the Maison’s finest craftsmanship. Created in 1937 the charm bracelet, celebrated life’s precious moments and memories. In 2008 the collection was further expanded with elegant timepieces that go seamlessly from day to night.


Designed to appeal to the modern woman, you can choose from a bold 38mm dial or the playful mini with a 25mm dial. These are available with pink, white gold or paved bracelets for an elegant and sophisticated look. Others have a collection of interchangeable straps that come in various materials and colours. Exotic alligator straps are available in a rainbow of colours from feminine pink to rich hues of green and purple. Black and blue satin straps are perfect for the evening.

Charms Mini Collage

Irrespective of size or colour, its magnificent design is testament to the Maison’s expertise in watchmaking and features a beautifully curved case decorated with an intricate guilloché patterned dial. The bezel featuring two lines of diamonds separated by a ribbon of polished gold or in some cases up to three consecutive rows of diamonds is a celebration of the Maison’s finest craftsmanship. The diamond lucky motif dangling on the side is more than just a beautiful design detail. It can rotate freely around the dial or stay in one place to mark a cherished moment. Playful yet meaningful, it is a constant reminder that time – and life – is precious.



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