The Marriage Between Fragrance And Attraction

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Perfume is probably the sexiest beauty product of all – it makes us feel better without overtly changing our appearance! We find out if there are really associations between fragrances and attraction factor from an expert from P&G Fragrances.


We’ve heard that you’re supposed to apply fragrances on “where you want to be kissed”. Is that true?
Fragrances are designed to be applied to our pulse points – these include the wrists and the neck, where there are warmth to enable the fragrance oils to diffuse. Hence, these are the areas we usually advise women to apply fragrance to. For those who prefer subtlety, a trick is to apply the fragrance behind your knees. This will let the fragrance slowly drift up giving a pleasant aura which is not overpowering. For men, we’d advise them to apply a fragrance to the pulse points, and also to the chest – it offers a large surface area from which the fragrance can project.

Do scents have a “gender”? Can men wear “female” fragrances and vice versa?
Scents do not have a gender – it is our own social conditioning that makes us label scents as feminine or masculine. Traditionally, florals are seen as more feminine, and woods as more masculine. However, socially there is an increasing crossover between what has been seen traditionally as male and female ingredients: Some male fragrances have a character that is traditionally feminine, such as rich white flowers (Jasmine and Orange Blossom). And historically masculine fragrance notes, such as a combination of mossy notes, woods and aromatic ingredients (the Fougère family) are finding their way into female fragrances.

The most important rule in choosing a fragrance is to find one that suits your skin chemistry, and that you feel good wearing, rather than picking one based on whether it is “masculine” or “feminine”. When you wear something you like, and feel comfortable in, you will feel more confident, and this will project to those around you.

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