As if it’s not enough that they strut about ruining lives in their perfect little fictitious world, they have to mess with ours, too! Yes, we’re looking right at you, Blair Waldorf, Amanda Tanen and Emily Thorne. No matter what time of day, where they are (Hamptons or Queens) or what they get up to (kicking villainous butt or hijacking a wedding ceremony), the trio of TV’s most stylish characters remain impeccably primped and perfumed — all day. No touch-up necessary.
For those of us with a real job and a real life, not much time and no sidekicks or an entourage of stylists at our heels — we can only wish that life imitated art, if only just in this respect. But alas. The only sidekicks we have are make-up that promises to last 12 hours and, if you’re very lucky, a hairdresser who’s capable of a high-style, low-maintenance cut.
And then there’s the small matter of fragrances. How do you go from morning through night, meeting to meeting smelling fabulous and confident? Yes, we’ll admit is an epic challenge in this Asian climate, but it’s not impossible. All you need is a few good tips on how to choose your perfume, wear to spritz and dab, and if all else fails, we find miniature perfume vials to be a real life-saver. Always have one in your bag!
1. EDP Vs EDT
It’s a common assumption that eau de parfum is merely a stronger, richer version of an eau de toilette of the same fragrance. While that’s not wrong, the more accurate distinction between the two really lies in the level of fragrance oil concentration — which is 12 to 20% in an EDP and 8 to 12% in an EDT. Does this determine how long a fragrance lasts? Yes. Eight to 12 hours for an EDP and up to six hours, since you asked. But that’s not the only factor. The fragrance construction — whether it’s citrus, floral or oriental, for instance — plays an important part, too. So, if you fancy a scent that is enduring without overpowering, you’d do well to pick a EDT that boasts rich oriental or woody notes, such as Gucci Flora Garden Violet or Gucci Guilty. Alternative, go for a less robust EDP like Dolce & Gabbana’s Rose The One or Boss Nuit.
2. Rich Ingredients
Every woman needs a perfume that smells like her style and personality. Something that announces her arrival even before she arrives. But what her signature scent also needs to be is diligent and tenacious to keep its wearer on top of her game all day. The secret lies in the ingredients. To ensure a scent’s longevity, opt for fragrances with richer and more exotic ingredients typically found in an orientals (resins, patchouli, musk and sandalwood, for example) like Jo Malone’s Intense Oud & Bergamot; woody florals (D&G Anthology L’Amoureux 6 for men and Chanel Sycamore come to mind); or rich white florals (think Gucci Première and Elie Saab Le Parfum). These categories of fragrances generally have a higher concentration of richer fragrance oils that take their time to evaporate.
3. The Sweet Spots
Question: Where do you wear your perfume? Behind your ears, at the nape of your neck, your wrists, your cleavage? If your answers are yes, yes, yes and yes, you’ll have realised by now that your perfume may not last as long as you’d like — which is, ideally, from 9am to 9pm without having to “touch up”. That’s because applying a fragrance on your pulse points, sexy and effective as it may be, hastens its diffusion due to the direct contact it has with the ”hot spots” on your skin. So, to make the most of your fragrance, here’s a useful tip: Spritz some into your hair (don’t worry, it’s no detriment, according to an expert we spoke to)! Also dab a little behind your knees. That should do the trick!