Star Scent: Gucci Première

Resplendent in gold from head to toe, Gucci’s new star is making quite the entrance.

Aptly named Gucci Premiére, the latest fragrance from the fashion house is all glitz and glamour. And no wonder! It’s inspired by the Gucci Première couture collection which debuted at the 2010 Cannes Film Festival — remember those amazing pieces worn by the likes of Naomi Watts, Salma Hayak and Kate Beckinsale?


Premiére is undeniably an ode to timeless Hollywood glamour and a symbol of stardom — not just to real stars but also the star in every woman who’s celebrated for their strength, confidence and achievements in work and in love. And just look at the flacon — it’s quite literally a gold medal, an award, to remind a girl how fabulous she truly is!

Like the woman it’s made for, this gilded beauty — personified by none other than screen siren/style icon Blake Lively in the perfume’s ad campaign — has substance to boot. Redolent of vintage champagne, a glorious bouquet and smoky leather, the scent is a heady cocktail of bergamot, orange blossom, white flowers, musk, leather and wood.

In Frida Giannini’s own words, Gucci Premiére is “womanly, intriguing and as seductive as the perfect couture gown.”

Stay tuned for Glam’s review of Gucci Premiére.

Gucci Première Eau de Parfum will be available from September 2012 in 30ml, 50ml and 75ml at S$107, S$140 and S$183, respectively.




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