H&M + Maison Martin Margiela

It’s official: H&M’s next collaboration will be with Maison Martin Margiela.

The French fashion house is famous for being a collaborative endeavour, with no individual leading the design process, but rather, a communal vision defining the label’s clean, minimalist style.
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This fits rather well with H&M’s democratic fashion philosophy, and they have pioneered the trend for high-end designers doing affordable collections on the high street, with previous partnerships including Marni, Versace, Viktor & Rolf, Lanvin and our all-time favourite, Karl Lagerfeld.

Margareta van den Bosch, H&M’s creative advisor called the collaboration “a great and memorable fashion moment”. She says: “Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela.”
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Margiela adds: “The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.”

We can’t wait!

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