Alexa The Superga(l)

Taking a creative promotion, Alexa Chung has been named as Superga’s Spring/Summer 2012 campaign creative director. But what does that actually mean? Well, it means the model/muse/presenter/DJ (are this girl’s talents endless?) has turned her hand to styling, too, selecting outfits to complement the new collection.

Shot by photographer Guy Aroch, Alexa had free-reign over the campaign after being told to “go create”, so create she did, choosing styles from the brand’s 2,750 trainers to complement each look.

As Superga enters into its 101 year, we wonder what else this historic label has up its sleeve this year.






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