Fans of Valentino need not invest in glossy coffee table books this festive season as the designer has handily launched a (free) virtual museum that can be enjoyed from the comfort of your desk (not that we advocate skiving at work).
In keeping with the traditions of the fashion house, the downloadable museum represents a new way to explore and enjoy fashion, and includes five decades of the feted designer’s work. The site was launched earlier this week during a glitzy event at New York’s Museum Of Modern Art (MoMA), presided over by Anne Hathaway.
The brainchild of Valentino’s partner Giancarlo Giammetti, the site has been more than two years in the making. If it were a brick-and-mortar structure it would encompass over 100,000 square feet. In an interview with WWD, Valentino revealed: “I see it as part of my legacy … it is also important to remember things of the past, to review the fashion that has shaped our lives. I would call it ‘Future Memory’.”
We just whiled away most of our lunch hour zooming into exquisite couture gowns, rotating them 360 degrees, and then exploring the accompanying sketches, videos and photographs. The instant-accessibility factor is a clear selling point, and we’ve been taking bets on which other designers will be following in Valentino’s footsteps. Our money is on Miuccia Prada, Karl Lagerfeld and Christopher Bailey. In the meantime, Valentino has left plenty for us to amuse ourselves with.
Download the museum at valentino-garavani-archives.org.