Bally Is Super

Take a walk down memory lane — in Bally’s iconic shoes. As part of its 160th anniversary celebrations, the luxury Swiss label officially launched the Bally Is Super exhibition on Wednesday at its flagship Zurich store with an exclusive cocktail party.

The exhibition, conceived by students of the Zurich University Of The Arts, offers an imaginative and playful historical view of the brand via interesting installations, and showcases Bally’s several defining moments and milestones over 16 decades in unique and engaging ways that capture the brand’s modern design spirit and rich heritage.

The Bally Is Super exhibition is on from now until December 31 at Bally’s Zurich flagship store. For more information, visit



Bally’s Big Bash



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